• The quality must be high enough so you can turn it into a brand
• It must be easy to spell
• It must describe exactly what your site is about
• It should be easy to remember and recognize
• It's important that users can get a good idea of what you site is about just by looking at your domain name. If you domain name doesn't do this you will need to waste millions of dollars to explain to users what it means
• Your domain name should be the name of your website. This is important as users will find it easier to remember your site and will automatically know how to find you and come back
• It should include the right keywords that describe your business, products or services

You can do all these things with a high quality generic domain name that is easy to remember and means something. When your domain name reflects your business, and suggests the nature of your products or services, users will remember it, and it's the first thing they will try in their browsers.

Visit e21.com to see the best quality domain names available

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